Vision Creative
A bold, people-first visual identity for a modern creative studio, built around vision, perspective and creativity without limits.
Brand Story
Vision Creative is a modern creative studio built around the belief that creativity is born from different perspectives and from people without limitations. The identity is inspired by the studio's connection to Vision and its inclusive roots, while establishing a bold, independent character of its own. It positions creativity, individuality and human potential at the heart of the brand.
Project Objective
The objective was to create an identity that maintains a meaningful connection to Vision while giving the creative studio a distinct and recognizable personality. The visual system needed to feel bold, modern and expressive without losing the human and inclusive values behind the studio. It had to work confidently across digital communication, social media, printed materials, merchandise and physical brand applications.
Logo Concept
The Vision Creative symbol combines three central elements: an eye, the letter “V” and an abstract human figure. The eye represents vision, perspective and the ability to see ideas differently. The letter “V” creates a direct connection to the Vision name, while the human form places people and their creative potential at the centre of the identity. These elements are integrated into one compact and recognizable symbol that expresses creativity, perspective and human connection.
Logo Variations
The identity includes a flexible logo system consisting of the primary emblem, the Vision Creative wordmark, horizontal and stacked compositions, and black, white and orange variations. The system allows the brand to remain clear and recognizable across different formats, sizes and backgrounds.
Color Palette
Vision Orange
#FF6712
White
#FFFFFF
Black
#000000
Typography
Display & Supporting Text
Archivio
Archivio supports the identity with a strong, contemporary and direct typographic voice. Its heavier weights create confident headlines, while its lighter weights provide clarity for supporting information.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Brand Values
Perspective
Strong ideas are created when we look at things from a different point of view.
Creativity
Creativity is driven by ideas and potential, not by limitations.
Inclusion
People and their creative potential are at the heart of Vision Creative.
Boldness
The studio creates with confidence, character and the courage to stand apart.
Tone of Voice
It should feel confident and expressive while remaining approachable, inclusive and focused on people.
Brand Graphics
The stickers and supporting graphic elements extend the Vision Creative identity beyond the logo. They introduce personality, recognition and a more expressive visual language. These elements can be used across social media, printed materials, packaging, merchandise and different physical or digital brand applications.
Mockups
Final Outcome
The identity is demonstrated through stickers, business cards, illuminated signage and environmental branding. These applications show how the visual system maintains its bold character across both small printed pieces and larger physical spaces.