Milo's Flowers

Overview

Milo's Flowers is a warm and welcoming floral brand created for a local flower shop that combines nostalgic charm with a fresh modern aesthetic. The identity focuses on creating an emotional connection through soft colors, friendly typography, and approachable visual elements that make every bouquet feel personal and memorable.

Goal

Create a floral brand identity that feels both nostalgic and contemporary, helping a small local flower shop stand out through warmth, friendliness, and memorable visual storytelling while remaining versatile across packaging, signage, social media, and printed materials.

Design Process

1. 01

   Researching local flower shops, vintage floral aesthetics, and modern boutique branding to establish the desired emotional direction.

2. 02

   Developing a friendly wordmark and visual identity system that balances softness, personality, and readability.

3. 03

   Building a cohesive color palette and typography system inspired by flowers, nature, and nostalgic design elements.

4. 04

   Applying the identity across packaging, stationery, social media, and branded touchpoints to ensure consistency and recognition.

Logo / Identity

A playful visual identity system built around a friendly flower-shop mascot, nostalgic typography, and warm pastel colors. The logo family balances charm, familiarity, and modern simplicity while remaining flexible across packaging, signage, and branded materials.

Color Palette

Typography