Vixens

Overview

Vixens is a women's fashion brand focused on elegant, feminine clothing designed for confident modern women. The identity blends sophistication with contemporary style, creating a visual system that feels refined, fashionable, and empowering while remaining versatile across digital and physical touchpoints.

Goal

Create a refined, fashion-forward identity that feels elegant, empowering, and instantly recognizable across digital and physical touchpoints.

Design Process

1. 01

   Researching contemporary women's fashion brands and visual trends.

2. 02

   Designing a distinctive wordmark paired with a bold fox mark.

3. 03

   Building a palette that balances sophistication with playful confidence.

4. 04

   Applying the identity across packaging, garments, and digital surfaces.

Logo / Identity

The Vixens identity system combines a bold fox-inspired symbol with elegant typography to create a confident and feminine brand presence. The logo suite is designed to remain flexible across packaging, digital applications, social media, and branded merchandise while maintaining strong recognition and visual consistency.

Color Palette

Typography